St. Ives' #NatureReset Reminds of Nature's Power to Relieve Stress
Laura McQuarrie — July 24, 2019 — Marketing
References: StIves & prnewswire
Following research conducted by St. Ives that shows that 94% of young women feel calmer after spending time in nature, the skincare brand launched #NatureReset to remind people of how powerful nature can be for stress relief—even if someone enjoys just 15 minutes or less outside. St. Ives' #NatureReset bus aims to inspire people to reconnect with nature, where they can enjoy an immersive experience in the urban jungle.
The #NatureReset bus will be touring across the country this summer, sharing scenes that take inspiration from the ingredients that make up the newly launched St. Ives Face Mists.
As part of its efforts to get more people in nature, St. Ives is also holding a sweepstake in partnership with National Geographic to share a trip for two to Yellowstone National Park.
The #NatureReset bus will be touring across the country this summer, sharing scenes that take inspiration from the ingredients that make up the newly launched St. Ives Face Mists.
As part of its efforts to get more people in nature, St. Ives is also holding a sweepstake in partnership with National Geographic to share a trip for two to Yellowstone National Park.
Trend Themes
1. Nature Reset - Brands can leverage the calming effects of nature to create immersive experiences and products that promote stress relief.
2. Skincare Technology - Developing skincare products that incorporate natural ingredients and their benefits can appeal to a wider consumer base concerned with self-care and mindfulness.
3. Experiential Marketing - Creating unique and memorable experiences such as the #NatureReset bus tour can be an effective way to engage consumers and build brand loyalty.
Industry Implications
1. Skincare - The skincare industry can benefit from incorporating natural ingredients and promoting their benefits for stress relief and self-care.
2. Tourism - Tourism companies can market natural locations as a stress-relieving getaway for consumers.
3. Transportation - Bus companies and other forms of transportation can create unique experiences for consumers by providing access to nature and promoting its calming benefits.
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