e.l.f.'s Jelly Pop Shares Hydrating Products for Under $15
Laura McQuarrie — July 11, 2019 — Fashion
References: elfcosmetics & bustle
e.l.f. Cosmetics recently dropped a limited-edition watermelon-infused Jelly Pop collection of makeup and skincare products that offers ultra-hydrating solutions that are also affordable, as all of the items can be purchased for less than $15. The vegan-friendly and cruelty-free collection offers a mix of color cosmetics and skincare products that are infused with watermelon, all of which boast jelly-like formulas.
Some of the products that can be found in the collection include the Jelly Pop Water Gel Moisturizer, Face and Eye Gloss and Flush Blush, which is a "unique jelly textured blush" that provides a wash of hydrating color.
e.l.f. describes its Jelly Pop collection as being "loaded with skin-quenching ingredients," with products made with Vitamin E, argan oil and castor oil.
Some of the products that can be found in the collection include the Jelly Pop Water Gel Moisturizer, Face and Eye Gloss and Flush Blush, which is a "unique jelly textured blush" that provides a wash of hydrating color.
e.l.f. describes its Jelly Pop collection as being "loaded with skin-quenching ingredients," with products made with Vitamin E, argan oil and castor oil.
Trend Themes
1. Watermelon-infused Skincare - There is a growing trend of skincare products infused with watermelon, offering hydrating solutions for consumers.
2. Affordable Beauty Products - There is a rising trend of affordable beauty products, such as e.l.f.'s Jelly Pop collection, that provide quality results at an accessible price point.
3. Jelly-like Formulas - Jelly-like formulas are becoming popular in makeup and skincare products, delivering unique textures and experiences for consumers.
Industry Implications
1. Cosmetics - The cosmetics industry has a disruptive innovation opportunity by integrating watermelon-infused skincare products to cater to the growing demand for hydration-focused beauty solutions.
2. Skincare - The skincare industry can capitalize on the watermelon-infused trend by developing innovative and effective products that provide intense hydration and nourishment to the skin.
3. Beauty Retail - The beauty retail industry can benefit from the rising demand for affordable beauty products by providing a wide range of budget-friendly options, like e.l.f.'s Jelly Pop collection, both online and in physical stores.
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