e.l.f. Cosmetics' Eyes.Lips.Face.Safe Song Encourages Good Hygiene
Laura McQuarrie — April 2, 2020 — Lifestyle
References: instagram & cosmeticsbusiness
e.l.f. Cosmetics' Eyes.Lips.Face song has been used millions of times on TikTok and the beauty brand is now sharing an adaptation of this tune that takes the form of a hand-washing song to promote public health and safety. 'Eyes.Lips.Face.Safe.' adapts the lyrics of the original song to encourage the platform's young demographic to lather up, only look with their eyes, air kiss and avoid touching their face. The new rendition of the song was created with the original artists, iLL Wayno and Holla FyeSixWun, and serves as an important public service announcement during an uncertain time.
As e.l.f. Cosmetics revealed to Cosmetics Business, "During the challenging times presented by COVID-19, e.l.f. Cosmetics put their heads together with Republic Records to figure out how they could use the popularity of the song to raise awareness of basic preventative measures they could take to help stop the spread of the disease."
As e.l.f. Cosmetics revealed to Cosmetics Business, "During the challenging times presented by COVID-19, e.l.f. Cosmetics put their heads together with Republic Records to figure out how they could use the popularity of the song to raise awareness of basic preventative measures they could take to help stop the spread of the disease."
Trend Themes
1. Hygiene-focused Songs - Creating songs that promote good hygiene practices is a trend that encourages public health and safety.
2. Adapting Popular Songs - Adapting popular songs for a specific purpose, such as hand-washing, is a trend that engages with a young demographic and raises awareness.
3. Collaboration with Artists - Collaborating with artists to create new versions of songs that deliver important public service announcements is a trend that effectively communicates crucial information.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the use of hand-washing songs as a marketing tool to promote hygiene and safety.
2. Music and Entertainment - The music and entertainment industry can create opportunities for artists to collaborate on purpose-driven projects, such as adapting popular songs for public health campaigns.
3. Public Health and Safety - The public health and safety industry can utilize catchy songs as a way to engage with and educate the public on hygiene practices during uncertain times.
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