Brands are launching initiatives to connect seniors during the pandemic
Trend - Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations.
Insight - The COVID-19 pandemic has been a very difficult lifestyle adjustment for people of all ages, and older generations have the added risk of being more likely to be affected by the virus. Although economies around the world are reopening, many social distancing restrictions are still in place and are causing a prolonged period of isolation for this demographic. Countering the collective psychological impact of the ongoing pandemic is just as important as containing the virus itself.
Insight - The COVID-19 pandemic has been a very difficult lifestyle adjustment for people of all ages, and older generations have the added risk of being more likely to be affected by the virus. Although economies around the world are reopening, many social distancing restrictions are still in place and are causing a prolonged period of isolation for this demographic. Countering the collective psychological impact of the ongoing pandemic is just as important as containing the virus itself.
Workshop Question - How can your brand authentically support vulnerable populations in challenging times?
Trend Themes
1. Senior-centric Initiatives - Brands are launching initiatives that keep seniors connected during the pandemic by curating products, services and entertainment that targets this demographic
2. Remote Engagement Platforms - Remote engagement platforms such as Goodnight Zoom provide seniors an easy-to-use editorial service videocall platform that meets their needs efficiently while keeping them socially engaged.
3. Charitable Luxury Events - Brands are organizing charitable luxury events and parades to engage senior citizens, and provide them with an entertaining and memorable experience during the pandemic.
Industry Implications
1. Elder Care Industry - The elder care industry can design innovative products & services that cater to seniors’ needs during the pandemic to enhance their well-being.
2. Remote Engagement Industry - The Remote Engagement Industry can create easy-to-use platforms like Goodnight Zoom designed to keep seniors engaged during social distancing regulations due to COVID-19.
3. Automobile Industry - The Automobile Industry can design sponsored events that cater to elderly people in assisted-living homes or long-care facilities where consumers within the demographic can enjoy them safely and comfortably.
4 Featured, 33 Examples:
39,433 Total Clicks
Date Range:
Jun 20 — Aug 20
Trending:
Warm
Consumer Insight Topics:
