St. Ives' Face Mists are Hydrating, Relaxing and Energizing
Laura McQuarrie — July 24, 2019 — Fashion
References: stives & prnewswire
St. Ives launched a trio of face mists that promise to help consumers choose their mood thanks to the inclusion of fragrances with mood-boosting benefits. Lavender, orange and grapefruit are the natural ingredients at the face of each functional mist, which boast playful names and packaging to match.
While the OHMMM... Face Mist Relaxing Lavender is ideal for calming the mind and body and settling in for rest and relaxation, the uplifting ZING! Face Mist Energizing Orange provides exactly the opposite effect. The third face care product in the trio is the YAAAS Face Mist Happy Grapefruit, which is brightening and packed with vibrant ingredients like peach and orange. These face mists are touted as 100% natural hydrators that offer more than just skincare benefits.
While the OHMMM... Face Mist Relaxing Lavender is ideal for calming the mind and body and settling in for rest and relaxation, the uplifting ZING! Face Mist Energizing Orange provides exactly the opposite effect. The third face care product in the trio is the YAAAS Face Mist Happy Grapefruit, which is brightening and packed with vibrant ingredients like peach and orange. These face mists are touted as 100% natural hydrators that offer more than just skincare benefits.
Trend Themes
1. Mood-boosting Face Mists - Opportunity for skincare brands to develop face mists with fragrances that promote specific moods.
2. Functional Fragrance Products - Potential for brands to create other functional fragrance products that offer mood-altering benefits.
3. Natural Hydrators with Added Benefits - Opportunity for the skincare industry to expand their product offerings with natural hydrators that provide more than just skincare benefits.
Industry Implications
1. Skincare - Skincare brands can capitalize on the trend by incorporating mood-boosting fragrances in their products.
2. Beauty - Beauty brands can explore the market for functional fragrance products that offer mood-altering benefits.
3. Wellness - Wellness brands can tap into the demand for natural hydrators with added benefits in their product lines.
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