e.l.f. Cosmetics and Chipotle Collaborated on Makeup
Laura McQuarrie — May 14, 2020 — Fashion
References: elfcosmetics & allure
e.l.f. Cosmetics launched an unlikely burrito-inspired cosmetic collaboration with fast-casual restaurant chain Chipotle that includes designs influenced by the eatery's Mexican-American menu. In the 10-piece collection, one of the products that's sure to become a favorite is the makeup case that resembles a foil burrito wrapper. Just 100 kits will be created and they come with a $15 gift card to Chipotle, which makes the kits even more valuable to fans of the chain.
The burrito-inspired makeup collection includes the Lip Exfoliator in "Brown Sugar" and a Bite-Size Eyeshadow Palette, as well as vibrate matte lipsticks, primer-infused blush, glittering eyeshadow and more. To round out the collection, there are also essential beauty tools like the Fluffy Eye Blender Brush and Blush Brush.
Image Credit: e.l.f. Cosmetics
The burrito-inspired makeup collection includes the Lip Exfoliator in "Brown Sugar" and a Bite-Size Eyeshadow Palette, as well as vibrate matte lipsticks, primer-infused blush, glittering eyeshadow and more. To round out the collection, there are also essential beauty tools like the Fluffy Eye Blender Brush and Blush Brush.
Image Credit: e.l.f. Cosmetics
Trend Themes
1. Burrito-inspired Cosmetic Collections - The trend of collaborations between food and beauty brands presents opportunities for disruptive innovation in the cosmetic industry by creating unique and unexpected product offerings.
2. Fast-casual Restaurant Collaborations - The trend of fast-casual restaurant collaborations in the beauty industry opens up opportunities for disruptive innovation by merging two disparate industries and appealing to shared customer bases.
3. Unique Packaging Design - The trend of unique packaging designs, such as the burrito wrapper-inspired makeup case, offers disruptive innovation opportunities by creating memorable and eye-catching product presentations.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore disruptive innovation by partnering with food brands to create unique and themed makeup collections that resonate with consumers and differentiate from competitors.
2. Food Industry - The food industry can explore disruptive innovation opportunities by collaborating with beauty brands to create makeup collections that tap into their brand equity and offer unique products to their customer base.
3. Retail Industry - The retail industry can leverage the trend of unique packaging designs in collaborations between food and beauty brands to attract customers, enhance the shopping experience, and drive sales.
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