Supra Skytop Keyfob Delights Fans as an Extra Accessory
Christina Butty — July 9, 2009 — Fashion
References: shop.premierskateboarding & hypebeast
Supra shoes has given their fans another cool item to fight for. These keychains come in three sexy colors of black, silver and gold. Each piece is carefully precision sculpted for maximum impact.
They are retailing for $20, so they are definitely affordable if you’re broke from buying shoes.
These are definitely going to fly.
Implications - The sneakerhead movement is one that falls right under the mainstream radar, and pertains to the fanatic collecting of limited-edition sneakers, basketballs shoes and skateboarding shoes. Sneakerheads are extremely loyal consumers, and are definitely a niche market to look into serving. Innovations such as the Supra Skytop Keyfob suit this demographic perfectly, allowing them to wear their belonging to this particular behavioral tribe with pride.
They are retailing for $20, so they are definitely affordable if you’re broke from buying shoes.
These are definitely going to fly.
Implications - The sneakerhead movement is one that falls right under the mainstream radar, and pertains to the fanatic collecting of limited-edition sneakers, basketballs shoes and skateboarding shoes. Sneakerheads are extremely loyal consumers, and are definitely a niche market to look into serving. Innovations such as the Supra Skytop Keyfob suit this demographic perfectly, allowing them to wear their belonging to this particular behavioral tribe with pride.
Trend Themes
1. Sneakerhead Movement - Opportunity for brands to cater to the niche market of sneakerheads, offering innovative accessories that allow them to showcase their loyalty.
2. Limited-edition Collectibles - The demand for exclusive and limited-edition items paves the way for creating unique and collectible accessories like the Supra Skytop Keyfob.
3. Mainstream Niche Markets - Exploring untapped niche markets like sneakerheads can lead to disruptive innovations like the Supra Skytop Keyfob, which appeals to loyal consumers.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can tap into the sneakerhead movement by creating unique and trendy accessories tailored to their specific interests.
2. Streetwear and Sneaker Brands - Brands in the streetwear and sneaker industry can expand their product offerings by introducing innovative and collectible accessories like the Supra Skytop Keyfob.
3. Sports and Athletics - Sports brands can cater to the sneakerhead demographic by designing accessories that complement their limited-edition sneakers, allowing them to showcase their loyalty.
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