Vegan Performance Artist Makes a Statement
The world is going to the dogs, literally. Last year Prince Phillip shot a fox but it held onto life for five minutes before it was clubbed to death by his hunting party. Months later, seeing that justice was never served to the royal family for their antics, performance artist, vegetarian and animal activist Mark McGowan doled out his own brand of justice to the royals. Mr. McGowan performed the gruesome stunt of eating a Corgi dog on live radio in the U.K. The Corgi breed of dog is the queen's favorite and Mr. McGowan hopes his stunt got the royal family's attention. Even though the dog had died of natural causes before being cooked and eaten by Mr. McGowan, this has to be one of the sickest publicity stunts ever. How can he call himself a vegetarian now?
Trend Themes
1. Anti-royalty Protest - The controversial consumption of a dog to make a statement against the royal family presents an opportunity for performance artists and activists to stage creative protests against monarchies and elitism.
2. Alternative Protein Sources - The disgust over the consumption of a domesticated animal like a dog has the potential to increase demand for alternative protein sources such as insects, lab-grown meat, and plant-based products.
3. Publicity Stunts - The shock value of Mr. McGowan's publicity stunt highlights the potential of bizarre and controversial stunts to garner public attention for a cause or brand.
Industry Implications
1. Activism - Mark McGowan's unusual and controversial protesting methods spark an opportunity for the activism industry to brainstorm new ways to garner attention for various causes.
2. Alternative Protein - Alternative protein companies have an opportunity to capitalize on the increased demand for alternative sources of protein due to disgust or ethical concerns over the consumption of traditional, domesticated animals.
3. Marketing - The attention garnered by Mr. McGowan's publicity stunt presents opportunities for creative marketing firms to capitalize on the shock factor by creating provocative advertising campaigns.
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