Jones Soda Dungeons & Dragons Spellcasting Soda Quenches Geek-Thirst
Robyn Currie — September 16, 2009 — Marketing
References: myjones & notcot.org
Jones Soda is known for their offbeat flavors and quirky packaging; it's a popular beverage line for anyone wanting something that is not your typical soda. Now Jones Soda has gone geektastic with the launch of the Jones Dungeons and Dragons Limited Edition Spellcasting Soda.
These super cool brews come with a limited edition Spellcasting Soda Drow Assassin figure, and feature such enchanting names as ‘Dwarven Draught’, ‘Bigby’s Crushing Thirst Destroyer’ and ‘Potion of Healing’. These flavors are guaranteed to rehydrate you after a battle with evil warlocks where you use up ALL of your fireballs and lose your invisibility cloak. Not that I would know…
These super cool brews come with a limited edition Spellcasting Soda Drow Assassin figure, and feature such enchanting names as ‘Dwarven Draught’, ‘Bigby’s Crushing Thirst Destroyer’ and ‘Potion of Healing’. These flavors are guaranteed to rehydrate you after a battle with evil warlocks where you use up ALL of your fireballs and lose your invisibility cloak. Not that I would know…
Trend Themes
1. Geek-themed Beverages - There is an opportunity to create more geek-themed beverage lines to cater to the geeky customer segment.
2. Limited Edition Product Launches - Brands can innovate and create limited edition product launches to attract customer interest and build brand loyalty.
3. Quirky Beverage Flavors - There is room for innovation and experimentation with flavors and packaging to create unique and unconventional beverage lines.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate and create unique flavors and packaging to cater to various customer segments and tastes.
2. Gaming Industry - The gaming industry can collaborate with beverage companies to create limited edition packaging and flavors that cater to gamers and their interests.
3. Collectibles Industry - The collectibles industry can collaborate with beverage companies to create limited edition product launches that include collectible figures and other quirky items to attract customers.
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