The Rx A.M. Oats Packets Come in Two Flavor Options
Michael Hemsworth — January 25, 2021 — Marketing
References: rxbar & drugstorenews
The Rx A.M. Oats Packets are one of the latest product offerings from RxBar that will provide consumers with a way to enjoy enhanced nutrition in the morning before starting the day. The product contains the same ingredients as the brand's Oats Cups and come in boxes of five single-serve packs in two flavors including Cinnamon Spice and Maple. The oats contain 10 grams of protein along with five grams of fiber each.
Director of Marketing at Rx Julia Adams spoke on the new Rx A.M. Oats Packets saying, "While our Rx A.M. Oats Cups are great for taking on the go, we're always evolving to meet our fans’ needs and new Rx A.M. Oats Packets are the perfect example. We know people are eating more breakfasts at home and cutting down trips to the grocery store, so we created this new format to allow for buying and storing in bulk without taking up too much valuable real estate in the pantry.”
Director of Marketing at Rx Julia Adams spoke on the new Rx A.M. Oats Packets saying, "While our Rx A.M. Oats Cups are great for taking on the go, we're always evolving to meet our fans’ needs and new Rx A.M. Oats Packets are the perfect example. We know people are eating more breakfasts at home and cutting down trips to the grocery store, so we created this new format to allow for buying and storing in bulk without taking up too much valuable real estate in the pantry.”
Trend Themes
1. Enhanced Morning Nutrition - With the rise of health consciousness, innovation in providing nutrition-rich breakfast options, such as Rx A.M. Oats Packets, can tap into the market and have a high success rate.
2. Convenient On-the-go Breakfasts - As people become busier, easier-to-prepare breakfast options like single-serve packs of oats, like Rx A.M. Oats Packets, become a valuable opportunity for innovation.
3. Packaging Innovation - New packaging formats like Rx A.M. Oats Packets which allow for buying and storing in bulk without taking up too much valuable real estate in the pantry are a great opportunity for innovation.
Industry Implications
1. Healthy Breakfast Foods - Rx A.M. Oats Packets can tap into the health food industry and create new competition by offering enhanced nutrition in a convenient single-serve packet.
2. Convenience Foods - Single-serve pack oats like Rx A.M. Oats Packets present a unique opportunity in the convenience foods industry by offering a nutritious, easy-to-prepare breakfast option for busy consumers.
3. Food Packaging - The packaging of food products such as Rx A.M. Oats Packets that provide consumers a way to buy and store in bulk without taking up too much valuable real estate in the pantry presents an opportunity for innovation in the food packaging industry.
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