OffLimits Cereal Help Reframe the Breakfast Food as an All-Day Option
Michael Hemsworth — July 16, 2020 — Marketing
References: eatofflimits & coolmaterial
Cereal is quintessentially associated with breakfast that could make those who enjoy it as a snack or even late-night meal feel a bit out of sorts when doing so, which is something OffLimits Cereal is here to help change. Developed by author, foodie and host Emily Miller, the cereal comes in two flavors including Dash and Zombie, which are made with Intelligensia coffee and cocoa, and pandan vanilla and ashwagandha, respectively. The cereals can thus be enjoyed at anytime of day, depending on needs, to reframe them as a quick, delicious meal option that's more health-focused than others out there.
The OffLimits Cereal doesn't go as far as to put toys in the box, but do provide tickets that can be redeemed via an online store.
The OffLimits Cereal doesn't go as far as to put toys in the box, but do provide tickets that can be redeemed via an online store.
Trend Themes
1. All-day Cereal - The trend of reframing breakfast cereals as a meal option for any time of day, catering to consumers who enjoy cereal as a snack or late-night meal.
2. Functional Ingredients - The trend of incorporating health-focused ingredients like Intelligensia coffee, cocoa, pandan vanilla, and ashwagandha into cereal to provide additional benefits.
3. Online Redemption - The trend of offering redeemable tickets in cereal boxes that can be used to purchase items from an online store, creating a digital interaction with customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating more all-day cereal options that cater to changing consumer behavior and preferences.
2. Health and Wellness - The health and wellness industry can capitalize on the potential of functional ingredients in cereal to develop nutritious and beneficial meal options for consumers.
3. E-commerce - The e-commerce industry can develop innovative online redemption platforms that enhance the customer experience by allowing them to redeem tickets for exclusive products or discounts.
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