Cinnamon Toast Crunch is Sending Packages to 13 to 18-Year-Olds
Laura McQuarrie — August 11, 2021 — Lifestyle
References: Cinnamagistics & businesswire
Cinnamon Toast Crunch's Cinnamojis are taking over the brand's cereal deliveries and teens are invited to take a look into the wild way that special cereal packages will be arriving on their doorsteps. With an immersive digital experience and sweepstakes, the brand is inviting teens between the ages of 13 to 18 to enter once a day to score a Cinnamon Toast Crunch package delivery.
Inside the boxes, created just for teens, fans will find a variety of branded surprises like boxes of Cinnamon Toast Crunch and everything from Cinnamoji socks and t-shirts to bags. Mindy Murray, Senior Marketing Communications Manager, General Mills, says "While most contests and sweepstakes are for adults, we made sure this program is just for teens. That’s right, no grown-ups allowed."
In September, the brand will also be launching a two million box giveaway, so there are more treats to come.
Inside the boxes, created just for teens, fans will find a variety of branded surprises like boxes of Cinnamon Toast Crunch and everything from Cinnamoji socks and t-shirts to bags. Mindy Murray, Senior Marketing Communications Manager, General Mills, says "While most contests and sweepstakes are for adults, we made sure this program is just for teens. That’s right, no grown-ups allowed."
In September, the brand will also be launching a two million box giveaway, so there are more treats to come.
Trend Themes
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3. Surprise and Delight Marketing - Opportunity for brands to create exclusive and unexpected product offerings to delight younger audiences and differentiate their brand from competitors.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create unique product offerings and marketing experiences that appeal to teenagers and build brand loyalty early on.
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3. Digital Marketing - Disruptive innovation opportunity for digital marketing companies to create omni-channel experiences that engage younger audiences and differentiate their brand from competitors.
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