RXBAR Select Disrupts the Way Protein Bars are Made & Purchased
Laura McQuarrie — February 19, 2020 — Lifestyle
References: RXBAR & prnewswire
Taking a page from hype-building exclusive product drops, RXBAR Select offers a new way for people to experience products from the protein bar brand. RXBAR is introducing a collection of unique flavors in limited quantities that can only be purchased online—and consumers either have the chance to act fast and place their order or miss out on trying the small-batch flavor altogether.
With each unique flavor that's launched, RXBAR is partnering with influencers. The first launch, Hot Chocolate RXBAR Select, was created with CrossFit athlete and long-time RXBAR advocate Cole Sager. Inspired by a classic hot beverage, the bar is full of comforting winter flavors like cocoa and chocolate, plus just a handful of other additions like dates and nuts.
Image Credit: RXBAR
With each unique flavor that's launched, RXBAR is partnering with influencers. The first launch, Hot Chocolate RXBAR Select, was created with CrossFit athlete and long-time RXBAR advocate Cole Sager. Inspired by a classic hot beverage, the bar is full of comforting winter flavors like cocoa and chocolate, plus just a handful of other additions like dates and nuts.
Image Credit: RXBAR
Trend Themes
1. Exclusive Product Drops - Opportunity for other brands to adopt a limited edition approach to product releases, creating hype and urgency.
2. Online-only Purchases - Potential for businesses to shift their sales strategy to an online-only model, reaching a wider audience and reducing costs.
3. Influencer Partnerships - Options for brands to collaborate with influencers to co-create and promote unique products, tapping into their dedicated fan base.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity for other protein bar brands to create small-batch, limited edition flavors to generate excitement and drive sales.
2. E-commerce - Opportunity for e-commerce platforms and retailers to enhance user experience by offering exclusive online-only products and engaging customers with limited-time offers.
3. Fitness and Nutrition - Potential for fitness and nutrition companies to leverage influencer partnerships to create co-branded products that align with their target audience's interests and preferences.
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