Lucky Charms Just Magical Marshmallows Come in Eight Pack Styles
Michael Hemsworth — August 26, 2021 — Marketing
References: generalmills & brandeating
The Lucky Charms Just Magical Marshmallows are arriving on store shelves for a limited time only to provide avid fans of the namesake cereal with a way to indulge their sweet tooth.
The snack comes with a mix of the marshmallows from the cereal in eight differently branded four-ounce packs that each boast a different one of the marshmallow designs. This correlates to the brand's new design that is inspired by the unique power that each of the marshmallows has, which includes the Heart Charm, Star Charm, Horseshoe Charm, Clover Charm, Blue Moon Charm, Unicorn Charm, Rainbow Charm and the Red Balloon Charm. The Lucky Charms Just Magical Marshmallows is available nationwide, but won't be around for long.
Image Credit: General Mills
The snack comes with a mix of the marshmallows from the cereal in eight differently branded four-ounce packs that each boast a different one of the marshmallow designs. This correlates to the brand's new design that is inspired by the unique power that each of the marshmallows has, which includes the Heart Charm, Star Charm, Horseshoe Charm, Clover Charm, Blue Moon Charm, Unicorn Charm, Rainbow Charm and the Red Balloon Charm. The Lucky Charms Just Magical Marshmallows is available nationwide, but won't be around for long.
Image Credit: General Mills
Trend Themes
1. Marshmallow-only Snacks - The trend towards marshmallow-only snacks presents an opportunity for companies to create new products or variations of existing products using marshmallows as the main ingredient.
2. Limited-time Offers - The trend towards offering limited-time products like the Lucky Charms Just Magical Marshmallows creates a sense of urgency for customers to try the product, potentially driving sales and revenue.
3. Branded Snacks - The popularity of branded snacks, like the eight different Lucky Charms marshmallow packs with unique designs, presents an opportunity for companies to collaborate with popular brands to create unique snack products.
Industry Implications
1. Snack Foods - The snack food industry can capitalize on the trend towards marshmallow-only snacks by creating new products or variations of existing products using marshmallows as the main ingredient.
2. Limited-time Food Offerings - Companies in the limited-time food offering industry can benefit from creating and promoting new products for a short period, creating FOMO for consumers, and driving sales.
3. Branding and Collaborations - The branding and collaboration industry presents an opportunity for companies to collaborate with popular brands and create unique snack products that appeal to a wide variety of customers.
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