Rx Cereal Will Come in Three Flavor Options to Choose From
Michael Hemsworth — July 20, 2021 — Marketing
References: rxbar & drugstorenews
The new Rx Cereal products are arriving on store shelves to help offer avid fans of the RxBar protein snacks with a satiating way to start off the day. The cereal is packed with premium ingredients like brown rice, fruit and almonds with 11 to 12-grams of plant-based protein per serving along with three to four-grams of fiber. The cereal comes in three flavors including Vanilla Almond, Chocolate Almond and Strawberry.
Vice President of Marketing at RxBar Jason Moraff spoke on the new Rx Cereal saying, "We’re strong believers in taking an honest, straightforward approach to food and using simple ingredients and protein to help fans fuel their day. That’s why we created Rx Cereal, to bring that approach to a category that needs more wholesome, convenient options that not only taste amazing but are made with real ingredients people recognize.”
Vice President of Marketing at RxBar Jason Moraff spoke on the new Rx Cereal saying, "We’re strong believers in taking an honest, straightforward approach to food and using simple ingredients and protein to help fans fuel their day. That’s why we created Rx Cereal, to bring that approach to a category that needs more wholesome, convenient options that not only taste amazing but are made with real ingredients people recognize.”
Trend Themes
1. Plant-based Proteins - The trend towards plant-based proteins in mainstream food offerings presents opportunities for further innovation in this category.
2. Convenient Breakfasts - Consumers' desire for convenience in their breakfast choices has led to the creation of unique and innovative products in this space.
3. Real Ingredient Substitution - The trend towards using real ingredients in food and drink products over artificial substitutes creates opportunities for brands to differentiate themselves and appeal to health-conscious consumers.
Industry Implications
1. Cereal Manufacturing - Manufacturers of cereal and breakfast foods are constantly looking for ways to innovate and meet the changing demands of consumers.
2. Plant-based Food Manufacturing - The growing trend towards plant-based diets is driving innovation and growth in the plant-based food sector.
3. Snack Foods - The popularity of healthy snack options is driving innovation in the snack food industry, creating opportunities for brands to offer healthy and convenient options to consumers.
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