Yoru Suru is an Innovative, Albeit Strange Health-Related App
Omar Yusuf — October 7, 2011 — Lifestyle
References: japantrends
The phrase "there's an app for that" has almost become universally applicable; in fact, the existence of Yoru Suru (Do it at Night), a health-conscious virtual dating app, proves that maxim true.
Part personal health assistance and part virtual dating game, Yoru Suru is meant to help you maintain a regular regime when taking your anti-constipation pills. Yep, you read that correctly. In the app's virtual world, three 'Ikemen' (Hot Guys) approach and remind you to take a dose of specially branded Surulacs-S by SSP Pharma. The flirty avatars will then record when you've managed to relieve yourself and follow your medical progress. The hope is that playful, cute cartoons will help you feel less anxious about dealing with the sometimes embarrassing issue, eliminating any potential shame with humor. It's a decidedly Japanese approach to the idea of healthcare, but the approach has grown in popularity throughout East Asia.
Part personal health assistance and part virtual dating game, Yoru Suru is meant to help you maintain a regular regime when taking your anti-constipation pills. Yep, you read that correctly. In the app's virtual world, three 'Ikemen' (Hot Guys) approach and remind you to take a dose of specially branded Surulacs-S by SSP Pharma. The flirty avatars will then record when you've managed to relieve yourself and follow your medical progress. The hope is that playful, cute cartoons will help you feel less anxious about dealing with the sometimes embarrassing issue, eliminating any potential shame with humor. It's a decidedly Japanese approach to the idea of healthcare, but the approach has grown in popularity throughout East Asia.
Trend Themes
1. Virtual Health Assistance Apps - Apps like Yoru Suru provide a unique combination of personal health assistance and virtual gaming to users, opening up innovation opportunities for the creation of similar apps.
2. Humor-based Health Apps - Yoru Suru's use of cute cartoons and humor to help users deal with embarrassing health issues can inspire the creation of more humor-based health apps for sensitive subjects.
3. Unique App Combinations - Combining elements of various apps, like virtual dating and health assistance, can lead to innovative app creations that provide multiple services to users.
Industry Implications
1. Healthcare - The use of virtual health assistance in apps like Yoru Suru can be applied to healthcare industries to improve patient experiences and ensure better patient results.
2. Gaming - Combining gaming elements into health apps like Yoru Suru can open up opportunities for gaming industries to develop more health-related apps and diversify their offerings.
3. Technology - The combination of virtual reality, app development, and medical technology opens up opportunities for tech industries to develop similar apps to Yoru Suru that provide unique benefits to users.
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