The Hellers Spring Summer 2012 Line is Modeled After Bronte Books
References: wearethehellers & missmoss.co.za
The Hellers Spring Summer 2012 line channels the literary vision of sisters Dania and Yoram Heller. Set in Tel Aviv and Los Angeles, the two aim to infuse their clothing lines with intelligence and a keen sense of style. This ‘Wild Child of the Aeolian Isles’ set meets these high standards.
The pieces and general attitude of the Wild Child of the Aeolian Isles were inspired by Bronte’s Jane Eyre. Or, more specifically, by producer Cary Fukunaga’s 2011 film-based account of the story.
Danis became enamored with the narratives independent disposition, a rarity in the controlled and commercialized fashion industry. The Hellers have replicated that very disposition in their collection with unruly prints, glossy finishes and stand out cuts.
The pieces and general attitude of the Wild Child of the Aeolian Isles were inspired by Bronte’s Jane Eyre. Or, more specifically, by producer Cary Fukunaga’s 2011 film-based account of the story.
Danis became enamored with the narratives independent disposition, a rarity in the controlled and commercialized fashion industry. The Hellers have replicated that very disposition in their collection with unruly prints, glossy finishes and stand out cuts.
Trend Themes
1. Literary-inspired Fashion - Opportunity for fashion brands to create collections inspired by famous stories, appealing to consumers who appreciate the connection between fashion and literature.
2. Unconventional Prints - Chance for textile manufacturers to develop innovative prints that embrace unruly patterns and unconventional designs, in response to the demand for unique and standout fashion.
3. Independent Fashion - Potential for independent fashion designers to establish a niche market by offering alternative styles that prioritize individualism and rebellion against the commercialized fashion industry.
Industry Implications
1. Fashion - Fashion brands can tap into the literary-inspired trend and incorporate elements of classic stories into their collections, attracting consumers with a love for literature and fashion.
2. Textile Manufacturing - Textile manufacturers can seize the opportunity to develop innovative prints and materials that embrace the demand for unconventional patterns, enabling fashion designers to create standout garments.
3. Independent Design - Independent fashion designers can disrupt the conventional fashion industry by offering unique and alternative styles that appeal to individuals seeking fashion choices outside of mainstream brands.
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