As more consumers freelance the number of home workers increases
Implications - Now that society has mostly recovered from the recession, many companies that had scaled teams down find themselves in need of more employees. To continue saving money, smart companies are filling these positions by taking on freelancers or consultants, increasing the number of people working from home. As a result, products targeted specifically to those working from home can be observed.
Trend Themes
1. Rise of Remote Workforce - More and more individuals and companies are transitioning into remote work settings, leading to an increased demand for home office products and solutions.
2. Modular and Customizable Designs - Products and solutions that cater to different customization options, modular arrangements, and personalization aspects are increasingly popular among consumers.
3. Technological Advancements - Products that incorporate innovative technology and simplify everyday tasks are in high demand as consumers look for more efficient solutions.
Industry Implications
1. Furniture and Home Decor - As the home office trend continues, consumers look for comfortable, modern, functional furniture solutions that cater to the relatively new requirements of a work-from-home setting.
2. Consumer Electronics - As technology continues to play a more significant part of everyday life, the home office's respective trends shift towards incorporating these advancements in the workplace to create seamless workspaces.
3. Small Business and Startups - Small businesses and startup companies are increasingly bringing a more personal, customizable approach to office spaces to match their respective companies' uniqueness and culture, leading them to look for more diverse and customizable home office solutions.
7 Featured, 54 Examples:
1,034,292 Total Clicks
Date Range:
Oct 12 — Aug 13
Trending:
Warm
Consumer Insight Topics:
