The Goodluckgoods 'Clutch on You' Combines Technology & Classic Texts
Erin Kirkpatrick — June 11, 2012 — Art & Design
References: etsy & materialicious
The 'Clutch on You' by Goodluckgoods is an ingenious way of disguising, protecting and carrying your beloved iPad. This product brings new meaning to the phrase "don't judge a book by its cover," as the iPad case is constructed to look identical to classic works of literature. One can cleverly carry around what appears to be copies of The Noble Clyde, Jane Eyre or From Baker Street with Love, when they are actually toting around the newest technology in this semi-crafted iPad case.
The case features a soft felt-padded interior, magnetic snap and can be converted into a clutch -- complete with a wrist strap -- that will transform it into cocktail party appropriate. This literature-inspired water-resistant carrying case is compatible with iPad 1, 2 and 3 tablet models. The 'Clutch on You' playfully mimics the shape and detailing of a novel and will keep you attached to your favorite literary works -- at least that's what onlookers will think!
The case features a soft felt-padded interior, magnetic snap and can be converted into a clutch -- complete with a wrist strap -- that will transform it into cocktail party appropriate. This literature-inspired water-resistant carrying case is compatible with iPad 1, 2 and 3 tablet models. The 'Clutch on You' playfully mimics the shape and detailing of a novel and will keep you attached to your favorite literary works -- at least that's what onlookers will think!
Trend Themes
1. Disguised Tech Accessories - Opportunity for tech companies to partner with fashionable accessory brands to create disguised tech accessories.
2. Nostalgic Tech Products - Opportunity for companies to create tech products that tap into feelings of nostalgia and incorporate classic design elements.
3. Multi-functional Tech Products - Opportunity for tech companies to create multi-functional products that can serve multiple purposes and be used in a variety of situations.
Industry Implications
1. Fashion Accessories - Fashion accessory companies should consider partnering with tech companies to create disguised tech accessories.
2. Tech Accessories - Tech accessory companies should consider creating nostalgic products that incorporate classic design elements.
3. Tech Hardware - Tech companies should consider creating multi-functional products that can serve multiple purposes and be used in a variety of situations.
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