The Wildfox Daisy AW13 Catalog is Casually Glamorous
Meghan Young — July 23, 2013 — Fashion
References: wildfoxcouture & fashionising
The Wildfox Daisy AW13 lookbook is rife with references to the Great Gatsby. The obsession with the film may have come and gone, especially with the lukewarm reception it got in theatres, but that doesn't mean the influence of the Roaring '20s has died down.
Here viewers are treated to a modern take on the iconic flapper girl. In place of tasselled dresses, the Wildfox Daisy AW13 lookbook showcases a wide range of clothing from tees reading 'Party All The Time' and 'Gatsby Stole My Heart' to short shorts and fur-trimmed skirts. Yet these casual chic outfits are perfected with sleek short bobs and glamorous makeup that recalls the era beautifully.
Shot by photography duo Mark Hunter and Stephen Meirs, the Wildfox Daisy AW13 lookbook was styled by Kimberley Gordon, Meredith Leyerzaph, Emily Siegel and Janell Shirtcliff.
Here viewers are treated to a modern take on the iconic flapper girl. In place of tasselled dresses, the Wildfox Daisy AW13 lookbook showcases a wide range of clothing from tees reading 'Party All The Time' and 'Gatsby Stole My Heart' to short shorts and fur-trimmed skirts. Yet these casual chic outfits are perfected with sleek short bobs and glamorous makeup that recalls the era beautifully.
Shot by photography duo Mark Hunter and Stephen Meirs, the Wildfox Daisy AW13 lookbook was styled by Kimberley Gordon, Meredith Leyerzaph, Emily Siegel and Janell Shirtcliff.
Trend Themes
1. Modern Gatsby-inspired Fashion - Opportunity for fashion brands to create contemporary collections that draw inspiration from the Roaring '20s.
2. Casually Glamorous Lookbook - Potential for brands to curate lookbooks that combine relaxed clothing styles with elegant and luxurious accents.
3. Iconic Flapper Girl Revival - A resurgence of interest in flapper fashion presents a chance for designers to reintroduce and reinterpret this iconic style in a modern way.
Industry Implications
1. Fashion - Fashion brands can tap into the trend by creating Gatsby-inspired collections and lookbooks.
2. Photography - Opportunity for photographers to collaborate with brands in creating visually stunning lookbooks that capture the casual glamour aesthetic.
3. Makeup and Beauty - Beauty brands can develop makeup products and tutorials that allow consumers to recreate the glamorous makeup looks from the Wildfox Daisy AW13 lookbook.
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