Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
Trend Themes
1. Gender-targeted Subscription Services - Subscription services are becoming more explicit about what gender they target, presenting an opportunity for brands outside of these niche markets to capitalize on specific markets in the same way.
2. Niche and Subscription-based Business Models - Businesses offering home-delivered conveniences in a vast expanse of industries are seeing an increase in revenue in niche and subscription-based markets.
3. Women-centered Initiatives - Initiatives that address gender equity and create opportunities for women entrepreneurs in low-income neighborhoods are gaining in momentum.
Industry Implications
1. Subscription-based Services - The trend of subscription-based services is transforming industries such as beauty, fashion, food, and even adult products.
2. Women-centered Communities - Communities catering exclusively to women such as female-only football pubs are gaining in popularity as women look for spaces to connect and share ideas.
3. Women Entrepreneurial Programs - Programs and initiatives aimed at economically vulnerable girls and women, such as WE NYC, offer free training and business services to help women become successful entrepreneurs.
8 Featured, 68 Examples:
1,064,585 Total Clicks
Date Range:
Aug 12 — Sep 14
Trending:
Warm
Consumer Insight Topics:
