The ADT Study Provides Statistics on Finding Love Online
Sarah Nazim — July 15, 2012 — Lifestyle
References: adt & coolinfographics
The ADT study provides statistics and safety tips for online dating. Many people lead hectic lives, which leaves minimal time to physically meet people in public areas, hence many resort to online dating to find a romantic love partner.
According to this chart, a whopping 5.5 million single Americans are using dating sites, and one in five singles are dating people they met online. Although many would say that appearances are an important factor when searching for a partner, 64% of the respondents said that common interests are the most important traits. About 33% of those who go on dates with people they have met online usually don't end up forming a long-lasting relationship. However, 17% of online dating does end up in marriage, which is nice to hear.
According to this chart, a whopping 5.5 million single Americans are using dating sites, and one in five singles are dating people they met online. Although many would say that appearances are an important factor when searching for a partner, 64% of the respondents said that common interests are the most important traits. About 33% of those who go on dates with people they have met online usually don't end up forming a long-lasting relationship. However, 17% of online dating does end up in marriage, which is nice to hear.
Trend Themes
1. Online Dating - The trend of online dating continues to grow, offering opportunities for innovative platforms and services to enhance the experience.
2. Common Interest Matchmaking - Matchmaking based on common interests is gaining traction, creating opportunities for personalized and targeted dating experiences.
3. Impact of Appearance - The perception of appearance in online dating is shifting, allowing for disruptive innovation in more personality-focused matching algorithms.
Industry Implications
1. Online Dating Services - The online dating services industry is ripe for disruption as new platforms emerge that better cater to user needs and preferences.
2. Mobile App Development - The mobile app development industry can take advantage of the growing demand for innovative dating applications and improved user experiences.
3. Data Analytics - Data analytics companies can provide valuable insights into user behavior and preferences, helping online dating platforms optimize their matching algorithms.
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