Exploiting consumer familiarity to move your product
Implications - Sex, violence and celebrities will always be able to move products, which is why brands are exploiting what consumers already are familiar with to coerce consumers to notice their products. Your product doesn't actually need to be related to these no-brainer tactics--it just has to capitalize on them.
Trend Themes
1. Shock Advertising - Corporations are resorting to sexually overt or other shock tactics to recapture the attention of prospective customers.
2. Optical Illusion Promotions - Using optical illusions in outdoor advertising to attract customers and generate buzz.
3. Look-a-likevertising - Using celebrity or celebrity look-a-likes in advertising campaigns to save money on advertising costs while retaining public figure recognition.
Industry Implications
1. Advertising - These trends have direct implications for the advertising industry, changing the way that companies create and deliver their campaigns.
2. Retail - These trends have implications for the retail industry in terms of the way that companies market and sell their products.
3. Fashion - These trends have implications for the fashion industry, specifically the use of shock tactics and look-a-likes in campaigns.
