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Subcultivation

Tailoring your product to meet demands of niche lifestyles

Implications - As individuality becomes more diverse, so too are the products that are offered to these subcultures. The concept of "mainstream" has fractured off into micro-cultures that demand products specifically tailored to their lifestyles. It is key to understand and tailor your product to a specific niche market.
Trend Themes
1. Subcultures Demand Tailored Products - As individuality becomes more diverse, products are offered to these subcultures, and it is key to understand and tailor products to specific niche markets.
2. Subculture Fashion Fusion - The rise of individualism has caused subculture movements to bubble up to mainstream popularity, and creative professionals can take advantage of this opportunity by blending two dissimilar cultural themes in ad campaigns.
3. Exploration of Subculture Beauty - Subculture beauty has truly bubbled up into the mainstream, and there is a lot of variety in gothic tattoos and other forms of personal expression.
Industry Implications
1. Fashion - The rise of subcultures tailored products and exploration of fashion fusion creates opportunities to cater to niche markets and stand out in the industry.
2. Photography - Photography that explores subculture life and beauty creates opportunities to showcase unique perspectives and capture distinct consumers and lifestyles.
3. Marketing - Understanding subculture aesthetics and fusing them with classic pop culture imagery allows for creative and unique ad campaigns.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 87 Examples:
5,022,165 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Goth Tattoos
Goth Tattoos
Fascinating Body Art Expressing Subculture Beliefs and Lifestyle
Because the goth lifestyle is highly individualistic, it’s hard to pin down things it truly represents. Like anything else, we usually know it when we see it. But those on the inside can tell you it’s… MORE
Insightful Subculture Studies
Insightful Subculture Studies
'People of Walmart' Captures Shoppers in the Wild
'People of Walmart' is one of those photoblogs that either makes you laugh hysterically or curl up and cry. For me, it's the former. After all, there's no place that can bring out shirtless, mulleted,… MORE
Hypercolor Hair
Hypercolor Hair
Patrick Mattison's 'Jacquelyn and Emilie' Reinterprets the 80s Revival
The 80s revival has been omnipresent lately; Patrick Mattison’s ‘Jacquelyn and Emilie’ shoot shows how these themes are incorporated outside of the mainstream—with bright pink hair and matching aqua makeup… MORE
Gang Culture Photography
Gang Culture Photography
Donna De Cesare Captures Faces & Emotions of US Gang Members
Gang culture photography may sound disturbing, but it's a glimpse into the reality of many people's lives. The gang culture photography by Donna De Cesare shown in this gallery focuses in on "extensive… MORE
Punk Rock Princesses
Punk Rock Princesses
Marcio Freitas Showcases Marimoon's Sugar and Spice
Marcio Freitas's 'Marimoon' photo set captures the Internet and MTV personality as a punk rock princess. Marimoon contrasts her thigh-high combat boots and leather waist cinchers with pretty pink hair,… MORE
Subculture Hybrid Fashion
Subculture Hybrid Fashion
Odyn Vovk Spring/Summer 2010 Blends Punk, Goth & Greaser
The Odyn Vovk Spring/Summer 2010 collection featured a curious combination of punk, goth and greaser menswear that actually makes perfect sense. After all, each subculture was the cool-but-outcast group… MORE
Offbeat Cult Reps
Offbeat Cult Reps
Agyness Deyn is the New Face for Underground Hit Melissa Shoes
Agyness Deyn is on the top of the fashion world. Everyone wants a piece of her, and lucky for Melissa Shoes, they got one. Agyness Deyn will be the new face of Brazilian cult brand, Melissa Shoes. A… MORE
Subculture Runway Presentations
Subculture Runway Presentations
The Miu Miu Spring 2010 Line Explores Youth Culture of Today
While I certainly was not a fan of Miu Miu’s Fall 2009 collection due to the shapeless potato-sack fashions and disregard for aesthetic beauty or innovation, this line is a cohesive collection of wearable… MORE
California Cycling Photos
California Cycling Photos
Mash SF and Massan Capture the Culture of Bicycles
Mash SF is a cycling group in San Francisco, and along with iconic photographer Massan, they have put together this eclectic group of pictures that capture their love for bicycles. The Mash SF group can… MORE
Hippie Culture Revivals
Hippie Culture Revivals
Conrad Ventur Revives Vintage Art Icons With 'Fragments of Fame'
Although young, the not-quite-thirty artist Conrad Ventur is making waves with his exhibit “Fragments of Fame.” The exhibit is being shown at the Andy Warhol Museum located in Pittsburgh and is comprised… MORE
Subculture Dancetography
Subculture Dancetography
'La Movida' Captures the Beauty in Alternative Dancers
'La Movida' is a photo set by Argelia Teo and Igor Artetxe Daubagna that captures the inherent beauty in alternative dancers. These individuals are a far cry from the traditional ballet dancers and live… MORE
play_circle_filledUnderground Endurance Dancing
Underground Endurance Dancing
Diesel 'Dance Party' Features Hooded Contestants in Underwear
No stranger to presenting bizarre and sometimes controversial fashion advertisements, Diesel has been having a ‘Dance Party’ contest featuring hooded dancers wearing Diesel underwear.  You could very… MORE

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49 Expressions of Gothic Glamour
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