Deliciously Splashy 'Pump It Up' Ads for Crystal Light
Anne Sargeant — September 8, 2009 — Pop Culture
References: upumpitup & crystallight
Crystal Light has created a deliciously splashy advertising campaign that includes the latest splash trend both on print ads as well as TV spots. Their newest splashy campaign encourages women to make a delicious change by drinking more water to look and feel great.
Crystal Light’s delicious changes didn’t stop here. The campaign features singer, Estelle, singing her song “Star” which is available to download for free online. This campaign also includes two other sites promoting the Pump It Up campaign: UPumpItUp.com and DeliciousChange.com. This new ad campaign is delicious.
Crystal Light’s delicious changes didn’t stop here. The campaign features singer, Estelle, singing her song “Star” which is available to download for free online. This campaign also includes two other sites promoting the Pump It Up campaign: UPumpItUp.com and DeliciousChange.com. This new ad campaign is delicious.
Trend Themes
1. Splash Trend Ads - The use of the latest splash trend in ads shows disruptive innovation opportunities for print and TV advertising.
2. Singer Endorsed Campaigns - Using popular singers in campaigns, as Crystal Light did with Estelle, can create disruptive innovation opportunities in influencer marketing.
3. Branded Campaign Websites - Creating websites specifically for campaigns, such as UPumpItUp.com and DeliciousChange.com, can create disruptive innovation opportunities in digital marketing.
Industry Implications
1. Beverage Industry - Using innovative advertising campaigns can create opportunities for disruptive innovation in the beverage industry.
2. Music Industry - Partnering with popular musicians for endorsements can create opportunities for disruptive innovation in the music industry.
3. Digital Marketing Industry - The creation of branded campaign websites shows disruptive innovation opportunities for the digital marketing industry.
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