Martin Rud Creates Vibrant Color-Splashing Kicks Art
References: face-the-work & whitezine
Graphic Designer Martin Rud has created a small collection of images using Adidas shoes matching them to their original paint color to create fun splatter shoes.
Using bright red, orange and purple Adidas runners as inspiration for the color, Martin Rud makes fun splatter shoe art that makes you want to go jump in some puddles… though the puddles aren’t quite as colorful as the paint in these pictures.
Implications - No longer looking for subtle styles that blend in with others, consumers are attracted to statement-making pieces. Products that feature bold aesthetics are appealing to those shoppers who want to stand out among their peers. Companies trying to grow their brand could utilize more vibrancy to appeal to a greater number of buyers.
Using bright red, orange and purple Adidas runners as inspiration for the color, Martin Rud makes fun splatter shoe art that makes you want to go jump in some puddles… though the puddles aren’t quite as colorful as the paint in these pictures.
Implications - No longer looking for subtle styles that blend in with others, consumers are attracted to statement-making pieces. Products that feature bold aesthetics are appealing to those shoppers who want to stand out among their peers. Companies trying to grow their brand could utilize more vibrancy to appeal to a greater number of buyers.
Trend Themes
1. Bold Aesthetics - Consumers are attracted to statement-making pieces, creating an opportunity for companies to utilize more vibrancy to appeal to a greater number of buyers
2. Customized Fashion - Martin Rud's paint-splattering shoes demonstrate the appeal of unique and personalized fashion items, which could be capitalized on by brands through customization options
3. Artistic Collaboration - Artists like Martin Rud partnering with fashion brands like Adidas to create unique and eye-catching designs presents an opportunity for collaborative and innovative projects
Industry Implications
1. Fashion Industry - The fashion industry can cater to the demand for bold aesthetics and customized fashion items to attract a broader consumer base
2. Art Industry - Collaborative projects between artists and fashion brands like Adidas open up opportunities for artists to reach wider audiences through their unique designs
3. Marketing and Advertising Industry - Companies can take advantage of the appeal of bold aesthetics in their promotional materials to capture consumers' attention and enhance their brand image
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