These MMMafia Censored Ads are Fauxtastic
References: adsoftheworld
The MMMafia are proud to be the “sexiest Italian food in town.” And in order to communicate their raunchy image, their new ad campaign censors the word ‘food’ as F!#& in the copy, making it look like another word altogether.
The ads use witty copy text like, “Our F!#& will make you scream in delight,” “Our F!#& will make you come again & again,” “The most exciting F!#& you will ever Have!,” and “You’ll remember our F!#& for a lifetime!”
The campaign was created by ‘be positive 24’ ad agency (Chennai, India) with art director Sunil V and creative directors/copywriters Sandeep Makam & Abhishek D Shah.
The ads use witty copy text like, “Our F!#& will make you scream in delight,” “Our F!#& will make you come again & again,” “The most exciting F!#& you will ever Have!,” and “You’ll remember our F!#& for a lifetime!”
The campaign was created by ‘be positive 24’ ad agency (Chennai, India) with art director Sunil V and creative directors/copywriters Sandeep Makam & Abhishek D Shah.
Trend Themes
1. Provocative Ads - Opportunity for more brands to use risqué ads that push boundaries.
2. Censored Copy - Opportunity for ad campaigns to use indirect or censored copy to create buzz.
3. Tongue-in-cheek Advertising - Opportunity for more brands to use humor and satire in their ad campaigns.
Industry Implications
1. Advertising - There is an opportunity for advertising companies to explore more provocative and daring campaigns.
2. Food and Beverage - The food industry can take inspiration from this campaign to create fun and eccentric ads.
3. Entertainment - The entertainment industry can leverage the use of humor to create buzz and connect with their audience.
3.9
Score
Popularity
Activity
Freshness
