basICColor Gets Wild With Vibrant Hue Advertisements
Shelby Lee Walsh — June 29, 2009 — Marketing
References: jvm & adsoftheworld
Color in your world with these vibrant print advertisements from advertising agency Jung von Matt & Elbe GmbH in Hamburg, Germany. These ads feature four different animals, representing four different colors.
The Ram represents red and states: “Red is fire. It is the temperament that smolders in wild eyes,†and closes in their slogan,“Colors made powerful – with color management software from basICColor.â€
What a wild way to get colorful!
Implications - As the world continues to globalize and urbanize at a rapid pace, many consumers find themselves disconnected from nature's true beauty. Surrounded by tall, cement, gray buildings, many feel uninspired and restless. Businesses that can infuse the daily lives of urban dwellers with vibrant color and imagery will appeal to a wide audience.
The Ram represents red and states: “Red is fire. It is the temperament that smolders in wild eyes,†and closes in their slogan,“Colors made powerful – with color management software from basICColor.â€
What a wild way to get colorful!
Implications - As the world continues to globalize and urbanize at a rapid pace, many consumers find themselves disconnected from nature's true beauty. Surrounded by tall, cement, gray buildings, many feel uninspired and restless. Businesses that can infuse the daily lives of urban dwellers with vibrant color and imagery will appeal to a wide audience.
Trend Themes
1. Nature-inspired Vibrant Advertising - Opportunity for businesses to create visually appealing advertisements that reconnect urban consumers with the beauty of nature.
2. Color-driven Marketing - Opportunity for businesses to utilize vibrant colors as a powerful tool in their marketing campaigns.
3. Color Management Software - Opportunity for businesses to develop and provide color management software that enhances the visual impact of advertisements.
Industry Implications
1. Advertising - Opportunity for advertising agencies to incorporate nature-inspired vibrant advertisements into their campaigns.
2. Marketing - Opportunity for marketers to leverage vibrant colors as a means to capture and engage audiences.
3. Software Development - Opportunity for software development companies to innovate and create color management solutions that enhance the impact of visual content.
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