Boysen Paints Blooms on the Advertising Scene
Meghan Young — September 25, 2009 — Eco
References: tbwa-smp & ibelieveinadv
TrendHunter.com has been seeing a lot of liquefied objects lately and now Boysen Paints has joined the water-based ranks. TBWA\Santiago Mangada Puno advertising agency created this campaign to emphasize not only what the paints are capable of, but also Boyson’s slogan: “An accredited Responsible Care company for environmental safety.”
What better way to do this then by choosing a flower motif? Boysen Paints provide the vibrant colors while TBWA/SMP executes the concept beautifully.
What better way to do this then by choosing a flower motif? Boysen Paints provide the vibrant colors while TBWA/SMP executes the concept beautifully.
Trend Themes
1. Water-based Advertising - Opportunity for companies to showcase the capabilities of water-based products in creative advertising campaigns.
2. Environmental Safety Marketing - Brands can leverage their commitment to environmental safety in their marketing strategies to appeal to socially conscious consumers.
3. Flower Motifs - Flower themes present an opportunity for creative expression in advertising campaigns while appealing to consumers' desire for natural beauty.
Industry Implications
1. Paint - Paint companies can use innovative advertising techniques to highlight their eco-friendly and water-based products.
2. Advertising Agencies - Advertising agencies can create unique and engaging campaigns that showcase the capabilities of their clients' products.
3. Home Decor - Home decor companies can utilize environmentally friendly products and marketing strategies to appeal to conscious consumers who seek sustainable and stylish home goods.
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