McDonalds Gets Creative With Digitally Modified Ad Campaigns
Shelby Lee Walsh — August 31, 2009 — Marketing
References: digg
McDonalds has always been a huge fan of creative ads and they don't shy away from creative billboards, photoshopped faces and unique product placement.
The ads featured in the gallery above are some of McDonalds' most creative. The ultra-powerful fast-food chain has not only accelerated their industry, but has also made quite an impact on advertising as well. Take a look above to see some prime examples.
Implications - Corporations like McDonald's have to continue to come up with creative campaigns to draw consumers in, as their company comes under fire for their negative health effects. Therefore, by drawing consumers in with unique ads such as these digitally modified ad campaigns, they manage to re-captivate their audience.
The ads featured in the gallery above are some of McDonalds' most creative. The ultra-powerful fast-food chain has not only accelerated their industry, but has also made quite an impact on advertising as well. Take a look above to see some prime examples.
Implications - Corporations like McDonald's have to continue to come up with creative campaigns to draw consumers in, as their company comes under fire for their negative health effects. Therefore, by drawing consumers in with unique ads such as these digitally modified ad campaigns, they manage to re-captivate their audience.
Trend Themes
1. Creative Advertising - Expanding the use of creative ads, such as digitally modified ad campaigns, can help corporations like McDonald's engage and captivate consumers.
2. Digital Marketing - Digital modifications in advertising campaigns open up new opportunities for brands to reach their target audience in innovative ways.
3. Impactful Visuals - Using visually captivating ads, including photoshopped faces and unique product placement, can leave a lasting impression on consumers.
Industry Implications
1. Fast Food - The fast food industry can benefit from incorporating digitally modified ad campaigns to redefine their brand image and attract consumers.
2. Advertising - Digital modifications in ads present a disruptive innovation opportunity for the advertising industry to explore new creative avenues.
3. Health and Wellness - By leveraging creative campaigns, companies in the health and wellness industry can engage consumers and promote positive lifestyle choices.
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