SlamJam Dives Into Their BePositive 2010 S/S Collection
Andrew Robichaud — July 6, 2009 — Fashion
This SlamJam exhibit for the new all-white BePositive 2010 S/S collection is a toss-up between genuinely creative and creatively confusing. The ads appeared at the company's Milan store, and were shot by photographer Mustafa Sabbagh, who was the genius (or not genius) behind this eclectic photo shoot.
The photos include versions of chukkas, loafers, and high tops adorned in mass amounts of a white liquid (milk, paint…can’t really tell). Whether you like them or not, they are very interesting and are sure to make BePositive a collection to look out for in S/S 2010.
The photos include versions of chukkas, loafers, and high tops adorned in mass amounts of a white liquid (milk, paint…can’t really tell). Whether you like them or not, they are very interesting and are sure to make BePositive a collection to look out for in S/S 2010.
Trend Themes
1. Creative Advertising - There is an opportunity for brands to create visually intriguing and memorable advertisements, like the paint splashing shoes in the SlamJam exhibit.
2. Artistic Fashion - There is a potential for fashion designers to experiment with unconventional materials and techniques, such as adorning shoes with paint or other liquids.
3. Attention-grabbing Collections - Fashion collections that feature unique and eye-catching elements, like the BePositive 2010 S/S collection with its liquid-adorned shoes, have the potential to stand out in the market.
Industry Implications
1. Fashion Retail - Fashion retailers can explore innovative marketing strategies and product designs to attract and engage customers.
2. Advertising and Marketing - The advertising and marketing industry can step up creativity by experimenting with unconventional and visually captivating campaigns.
3. Footwear Manufacturing - Footwear manufacturers have the opportunity to push boundaries with unique materials and design techniques to create distinctive and attention-grabbing shoe collections.
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