Using odd media for leading-edge branding
Implications - In an effort to be peerless, businesses are stretching their creative fingers in more eccentric ways. Out-of-the-box thinking is an essential trait to societal growth and development, and the pursuit of alternative media is key to unique artistic self-expression.
Trend Themes
1. Eccentric Expressionism - Creative businesses are using alternative media to stand out and offer unique artistic self-expression, which can be harnessed in advertising campaigns for deep and sustained consumer engagement.
2. Consumer Obsession with Physical Appearance - Art and photography that experiment with physical appearance can send a powerful message and give the public something to laugh about.
3. Destructive Aesthetics - High-speed camera shots of aggressive, destructive energy can fascinate a crowd and create hype and energy around new products.
Industry Implications
1. Art and Design - Artists are using new and unexpected media to create unique works of art from dead flies to dirty car windows.
2. Advertising - Companies can use eccentric and alternative media to create eye-catching ads that foster deep and sustained consumer engagement.
3. Entertainment - Facial hair competitions and bullet art showcase the audience's appeal to aggression and excitement, creating a potential niche for entertainment options in this area.
10 Featured, 74 Examples:
2,180,250 Total Clicks
Date Range:
Aug 08 — Oct 09
Trending:
Hot
Consumer Insight Topics:
