Unemployment & shortened work hours put focus on enjoyment
Implications - In 2009, consumers began to make light of stark economic circumstances. In nearly every industry, people are doing things they would not have been able to while employed full-time. They are seizing travel opportunities, spending quality time with family -- and some are even enjoying poking fun at unemployment.
Trend Themes
1. Embracing Job Loss - The trend of embracing job loss by making light of the situation and finding new opportunities to enjoy life.
2. Supportive Services for the Unemployed - The trend of providing discounted services, education opportunities, and novelty items to those who have lost their jobs.
3. Recession-era Entertainment - The trend of creating entertainment that speaks to the challenges and opportunities of living through a recession.
Industry Implications
1. Education - Businesses in the education industry can consider offering discounted tuition and other support services for those who have lost their jobs.
2. Retail - Retail businesses can explore opportunities for creating novelty items that poke fun at difficult economic situations, while still offering a sense of support and humor.
3. Entertainment - The entertainment industry can consider creating content that speaks to the challenges and opportunities of living through a recession, while still providing a sense of inspiration and hope.
8 Featured, 45 Examples:
688,815 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Mild
Consumer Insight Topics:
