Leveraging consumer interaction through amusement parks
Implications - Interaction through common media no longer suffices for top-of-mind brand awareness. To ensure an engaging customer experience, immersion concepts are being used to enhance traditional sales tactics. Encouraging prolonged interaction through activities that foster positive association wins customer probity.
Trend Themes
1. Experiential Immersion - By fostering positive association and encouraging prolonged interaction through activities, immersion concepts like Feng Shui designed Environmentaland hold great value for those looking to build theme parks.
2. Extreme Edutainment - Described as the first eco theme park, Environmentaland sets itself apart by integrating learning about environment sustainability in a fun way and setting an example for other such theme parks to follow suit.
3. Augmented Reality - The concept behind Nintendo's theme park where patrons experience games in real life can expand beyond the gaming industry, allowing other experiences like live action role play and interactive movies to flourish.
Industry Implications
1. Hospitality Industry - As theme parks are becoming more popular tourist destinations, hospitality industry businesses can integrate these destinations to their offering to expand their revenue sources.
2. Gaming Industry - Theme parks like Nintendo's Amusement Park can aid in expanding the gaming industry from home entertainment to a real-life experience through the addition of augmented reality elements.
3. Education Industry - Eco-based theme parks like Environmentaland can play a big role in facilitating education about sustainability and environmental conservation in an entertaining and engaging way.
12 Featured, 53 Examples:
1,118,577 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
