Immediate gratification & disregard of long-term consequences
Implications - As stress levels rise, advertisements for comfort-inducing innovations become more ubiquitous. Consumers are gravitating to that which will allay discomfort quickly, albeit temporarily. Long-term consequences are being put out of mind as consumers turn a blind eye to outgrowth in favor of alleviation.
Trend Themes
1. Instant Gratification - Consumers are gravitating towards innovations that provide quick alleviation of discomfort or stress, regardless of long-term consequences.
2. Exotic Food Combinations - Consumers are increasingly willing to experiment with unconventional and unexpected flavor combinations in their food choices.
3. Deep Fried Everything - There is a growing trend for deep-frying a diverse range of food items, from traditional treats to unusual objects and everyday household items.
Industry Implications
1. Fast Food and Snack Industry - The fast food and snack industry can benefit from incorporating new and unusual flavor combinations into their current product lines, catering to consumers' growing desire for diversity and novelty.
2. Food Innovation Industry - The food innovation industry can capitalize on consumers' interest in instant gratification by developing products that provide fast and convenient comfort without compromising on health.
3. Art and Design Industry - The art and design industry can tap into the trend of deep-frying unconventional items by creating products that feature deep-fried objects as a quirky and unique selling point.
