Levis Ambiance Ad is a Titillating Paint Promotion
Christina Butty — May 27, 2009 — Marketing
References: fashionforwalls.be & thecoolhunter.net
Created for paint manufacturer Levis, this fabulous ad is a great combination of interior design and fashion.
Certainly striking with the red paint and implied nude model, this ad is eye-catching and memorable. It was created by TBWA, an ad agency in Brussels.
This Levis paint print ad is exceptional.
Implications - The fashion industry is known for breaking society's rules to sell glamour, and other industries are channeling couture ads and editorials to achieve a similar effect. In this print ad, the company uses paint in place of an avant-garde gown to evoke luxury and allure, thereby introducing a fashionable connotation that isn't often seen in the interior design market.
Certainly striking with the red paint and implied nude model, this ad is eye-catching and memorable. It was created by TBWA, an ad agency in Brussels.
This Levis paint print ad is exceptional.
Implications - The fashion industry is known for breaking society's rules to sell glamour, and other industries are channeling couture ads and editorials to achieve a similar effect. In this print ad, the company uses paint in place of an avant-garde gown to evoke luxury and allure, thereby introducing a fashionable connotation that isn't often seen in the interior design market.
Trend Themes
1. Fashion-interior Hybrid - The trend of combining fashion and interior design elements in ads and products presents disruptive innovation opportunities for both industries.
2. Provocative Advertising - Provocative and unconventional advertising tactics are becoming more prevalent across industries, creating opportunities for brands to stand out and make a lasting impression.
3. Artistic Branding - More companies are using artistic and visually striking branding to grab consumers' attention and stay memorable in a crowded market.
Industry Implications
1. Fashion - The fashion industry can embrace the fusion of fashion and interior design in campaigns and products to offer unique and exciting experiences for customers.
2. Interior Design - By incorporating fashion elements in their designs and marketing materials, interior design companies can create a more aspirational and glamorous brand image.
3. Advertising - With the rise of unconventional and attention-grabbing advertising tactics, the advertising industry can explore more artistic and boundary-pushing approaches to help clients stand out in a crowded market.
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