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Therapeutic Deprecation

Consumers revel in products that help them criticize others

Implications - Rude services seem to have grown in popularity. Criticism is something many people want to give, but very few want to receive. As the credit crunch and world news topics have many people feeling low, some people are attempting to bring their spirits up by putting other people down.
Trend Themes
1. Rude Services - Offering blunt, sarcastic or negative feedback is becoming more popular in products and services, potentially providing opportunities for companies to differentiate themselves from traditional, polite providers.
2. Mean Humor - The rise of mean humor in diverse areas such as fashion, art criticism, and workplace feedback reflects a persistent cultural undertow toward dark, self-deprecating humor that has created space for companies to offer products and messaging that embrace this trend.
3. Anonymous Feedback - The ability to provide feedback anonymously has had a profound impact on this trend, allowing people to say what they really think without fear of reprisal, and opening up new opportunities for companies to assist with the expression of negative or sarcastic feedback.
Industry Implications
1. Advertising and Marketing - Companies looking to capitalize on the trend toward blunt or negative feedback can benefit from clever marketing strategies that include playful or confrontational messaging, humor, and visual elements that grab the attention of audiences.
2. E-commerce and Retail - Retailers and e-commerce companies can differentiate themselves by embracing the trend toward mean humor and snarky messaging, and by offering unique or unusual products that appeal to consumers' sense of irony or sarcasm.
3. Digital Media - The rise of anonymous feedback and social media has created new opportunities for digital media companies to provide platforms for people to express themselves without fear of backlash, and to create content that reflects the trend toward dark humor and sarcasm.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 54 Examples:
2,456,891 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Anti-Inspirational Posters
Anti-Inspirational Posters
Discouraging Signs That Shock You With Witty Rudeness
Many people grew up with those posters that offer thoughtful introspection into life and its many facets. These spoof posters are a funny twist on the serious posters of yore. They really hit on some… MORE
Rude Parking Notes
Rude Parking Notes
Novelty Parking Tickets Call People Lousy Drivers
Parking tickets are not just for the uniformed; when you see bad parking or just plain auto idiots, you can now say something. The novelty parking tickets let you get your point across without resorting… MORE
play_circle_filledMoney for Being Mean
Money for Being Mean
'People of Wal-Mart' Adds Cash Contest for Crowdsourced Photos (UPDATE)
The three founders of ‘The People of Walmart’ site say they have nothing against Wal-Mart; in fact, they shop there. That didn’t keep them from creating a site for the “satirical social commentary of the… MORE
Mean Street Fashion Blogs
Mean Street Fashion Blogs
‘Look at This F*cking Hipster' Torments Fashion Victims
With the ubiquity of digital cameras and their integration into mobile phones, it has become extremely easy to snap a picture of something or someone that grabs your attention when you’re out in the streets.… MORE
Regional Meanvertising
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Molson Coors launched a summer beer campaign that centered around the theme that their beer is “Colder than…” many frosty things, including people from Toronto. The advertising blitz was launched in British… MORE
Critical Anonymail
Critical Anonymail
‘Nice Critic' Sends Not-So-Nice Tips With Sender Disguised
Everyone has wanted to tell someone something, whether it be a personal hygiene tip, a neighborly suggestion or office behavior advice but haven’t because we didn’t want the person knowing it was us doing… MORE
4-Year-Old Art Critics
4-Year-Old Art Critics
Bill Zeman Gets His Work Ripped Apart by 'Tiny Art Director'
Bill Zeman is an artist who shares a blog with his 4-year-old daughter.  He sketches his art and then displays it to his not-so-sweet little girl and then she usually goes on about how horrible it is. … MORE
Mean Green Totes
Mean Green Totes
‘My Reusable Bag Makes Me Better Than You' For Fierce Shoppers
Showing off how eco-friendly you are is cool, but only if it’s in a 'friendly' way. This shopping bag, called and labelled “My Reusable Bag Makes Me Better Than You,” has a certain mean streak… MORE

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