The EggSlutLA Truck Amalgamates Breakfast with Mature Motifs
References: eggslut & cupcakesandcashmere
Based in Los Angeles' Coffee Commissary is the EggSlutLA truck, a mobile restaurant that adds a bit of provocation to the cart-based culinary industry. Food trucks are now an infectious sensation, taking the American landscape by storm one vehicle at a time.
EggSlutLA is primarily focused on breakfast-themed meals. Turkey sausage, hollondaise sauce, grilled eggplant and roasted sweet potatoes are only some of company's menu staples. Though the items are frequently changed, the emphasis on rich, healthy ingredients is always maintained.
The mature adult themes stem from EggSlutLA's name. Mention of the word 'slut' is seldom seen on the cooking front as the two are by and large disassociated. Its appearance in the title here is controversial and memorable, facilitating the brands word of mouth spread throughout the Westcoast.
EggSlutLA is primarily focused on breakfast-themed meals. Turkey sausage, hollondaise sauce, grilled eggplant and roasted sweet potatoes are only some of company's menu staples. Though the items are frequently changed, the emphasis on rich, healthy ingredients is always maintained.
The mature adult themes stem from EggSlutLA's name. Mention of the word 'slut' is seldom seen on the cooking front as the two are by and large disassociated. Its appearance in the title here is controversial and memorable, facilitating the brands word of mouth spread throughout the Westcoast.
Trend Themes
1. Provocative Food Carts - Opportunity for food carts to incorporate edgy and controversial themes to stand out and create a memorable brand.
2. Breakfast-themed Meals - Opportunity to create innovative and healthy breakfast meals with rich ingredients for food businesses.
3. Word-of-mouth Marketing - Opportunity for businesses to generate buzz and spread their brand through controversial and memorable names.
Industry Implications
1. Food Truck Industry - Opportunity for food truck businesses to attract customers by incorporating controversial and edgy themes in their offerings.
2. Breakfast Restaurant Industry - Opportunity for breakfast restaurants to create unique and healthy menu options using rich ingredients.
3. Marketing Industry - Opportunity for marketing agencies to utilize word-of-mouth strategies and controversial branding to promote products and services.
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