Opening Ceremony's 'Roll Call' Series Depicts High School Stereotypes
Jana Pijak — September 16, 2015 — Fashion
References: openingceremony.us & fuckingyoung.es
Opening Ceremony's 'Roll Call' editorial is inspired by a high school yearbook layout. The image series was conceived in partnership with Re:Quest models and features photography by Isabel Asha Penzlien.
Styling for the school yearbook series is courtesy of Kindall Almond who dresses models in outfits that are representative of teen stereotypes. Whether addressing raver, punk or grunge styles or borrowing from a jock aesthetic, the stylist experiments with fashions that are both eye-catching and nostalgic.
Almond even dresses models in Guido-inspired ensembles -- evocative of MTV hit Jersey Shore -- and geeky looks that are academic in their overall look and feel. In addition to its yearbook theme, this editorial also highlights individualistic styles and celebrates authenticity and self-expression among today's youth.
Styling for the school yearbook series is courtesy of Kindall Almond who dresses models in outfits that are representative of teen stereotypes. Whether addressing raver, punk or grunge styles or borrowing from a jock aesthetic, the stylist experiments with fashions that are both eye-catching and nostalgic.
Almond even dresses models in Guido-inspired ensembles -- evocative of MTV hit Jersey Shore -- and geeky looks that are academic in their overall look and feel. In addition to its yearbook theme, this editorial also highlights individualistic styles and celebrates authenticity and self-expression among today's youth.
Trend Themes
1. Teen Stereotype Fashion - There is an opportunity for fashion brands to embrace and subvert teen stereotypes through their designs and marketing strategies.
2. Nostalgic Yearbook-inspired Shoots - Photographers and brands can tap into the nostalgia of high school yearbooks to create visually appealing editorial spreads and campaigns.
3. Celebration of Individualism and Self-expression - Businesses can focus on promoting an inclusive and diverse message that celebrates individuality and self-expression among the youth market.
Industry Implications
1. Fashion - Fashion brands can leverage the concept of teen stereotypes to create innovative and disruptive collections that resonate with young consumers.
2. Photography - Photography studios and photographers can explore the concept of yearbook-inspired shoots to offer unique and engaging visual content.
3. Marketing and Advertising - Marketing and advertising agencies can develop campaigns that embrace individualism and self-expression, connecting with the youth market on a deeper level.
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