Rumors of OFF-WHITE Sneakers Becoming a Reality are Circulating
Riley von Niessen — December 7, 2016 — Fashion
Although its hasn't been confirmed as of yet, Nike and OFF-WHITE sneakers could become available in the near future.
As HYPEBEAST reports, "Instagram user @brockymarciano recently uploaded a photo onto his account which seems to show Virgil Abloh sporting a pair of OFF-WHITE branded Nike Air Force 1s." The uppers of the high-tops are colored a deep charcoal, while Nike and OFF-WHITE's branding contrasts it in white. The swoosh logo is shown on the side, also in black.
A crisp white sole finishes off the Nike and OFF-WHITE sneakers -- making for an eye-catching yet minimalist design. While it's not clear whether or not the unique Air Force 1s will be available to the public, HYPEBEAST speculates that it could be part of "Nike’s AF1 35th anniversary celebrations next year."
As HYPEBEAST reports, "Instagram user @brockymarciano recently uploaded a photo onto his account which seems to show Virgil Abloh sporting a pair of OFF-WHITE branded Nike Air Force 1s." The uppers of the high-tops are colored a deep charcoal, while Nike and OFF-WHITE's branding contrasts it in white. The swoosh logo is shown on the side, also in black.
A crisp white sole finishes off the Nike and OFF-WHITE sneakers -- making for an eye-catching yet minimalist design. While it's not clear whether or not the unique Air Force 1s will be available to the public, HYPEBEAST speculates that it could be part of "Nike’s AF1 35th anniversary celebrations next year."
Trend Themes
1. Streetwear-branded High-tops - Disruptive innovation opportunity: Collaborations between streetwear brands and established sneaker companies can create highly sought-after limited edition products.
2. Instagram Sneaker Leaks - Disruptive innovation opportunity: Sneaker brands can leverage the power of social media platforms like Instagram to generate buzz and anticipation for upcoming product releases.
3. Minimalist Sneaker Designs - Disruptive innovation opportunity: The trend towards minimalist sneaker designs caters to consumers seeking sleek and versatile footwear options.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Fashion companies can tap into the growing demand for streetwear-inspired clothing and accessories, including branded sneakers.
2. Social Media - Disruptive innovation opportunity: Social media platforms can be utilized as marketing and promotional tools for sneaker brands to reach a wider audience and build brand awareness.
3. Athletic Footwear - Disruptive innovation opportunity: Athletic footwear companies can capitalize on collaborations with fashion and streetwear brands to create unique products that cater to fashion-forward consumers.
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