Lindt Sponsors the UK’s Biggest Easter Egg Hunt
Ryan Fowler — July 2, 2013 — Social Good
References: wusa9
Lindt is sponsoring the UK’s biggest Easter egg hunt aptly named the ‘Big Egg Hunt.' 101 enormous eggs will be hidden in cities across the country, making for a fun event for people to enjoy with their families throughout the Easter holiday. Proceeds from the event go towards supporting the Action for Children charity -- all of the giant, artistically designed eggs are up for sale and auction to help raise money for the charity.
All 101 of the eggs have been individually handcrafted, designed and painted in creative and unique ways. Each of these works of art in the UK’s biggest Easter egg hunt are sure to fetch a pretty penny when sold off at auction. This is a great way for Lindt to receive an enormous amount of publicity while helping a very worthy cause.
All 101 of the eggs have been individually handcrafted, designed and painted in creative and unique ways. Each of these works of art in the UK’s biggest Easter egg hunt are sure to fetch a pretty penny when sold off at auction. This is a great way for Lindt to receive an enormous amount of publicity while helping a very worthy cause.
Trend Themes
1. Artistic Egg Design - The trend of unique and artistic egg designs in events and festivities presents an opportunity for artists and designers to showcase their talents and for businesses to sponsor and support charitable causes.
2. Charitable Event Sponsorship - The trend of sponsoring events that benefit charities presents an opportunity for businesses to increase their brand awareness and create a positive image in the minds of consumers.
3. Interactive Family Activities - The trend of interactive family activities presents an opportunity for event organizers and businesses to create engaging and memorable experiences for families while fostering community involvement and support for charities.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can sponsor and support events like the Easter egg hunt to increase their brand awareness and associate themselves with charitable causes in the minds of consumers.
2. Art and Design - Artists and designers can use events like the Easter egg hunt to showcase their talents and gain recognition for their artistic works. Additionally, businesses can collaborate with artists and designers to create unique and innovative designs for their products and services.
3. Non-profit - Charities and non-profit organizations can organize events like the Easter egg hunt to raise funds and create public awareness about their causes. They can also collaborate with businesses to sponsor events and create mutually beneficial partnerships.
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