'The Big Egg Hunt NY' Kicks Off April with its Easter Egg Hunt
Farida Helmy — April 6, 2014 — Art & Design
References: thebigegghunt.org & collabcubed
Taking the Easter egg hunt to a whole different level, New York City has started April by hiding 300 eggs all over the city for 'The Big Egg Hunt NY.'
The 300 hidden eggs are no normal eggs; Fabergé commissioned artists, designers and architects to turn these eggs into art by painting them or fairing them up in which ever way they saw fit for charity. With artists like Jeff Koons and Julian Schnabel, architects like Zaha Hadid and Morphosis, graphic designer Debbie Millman, fashion designers like Cynthia Rowley and Diane Von Furstenberg, street artists like Dain, Cost and Faust taking part, the Easter egg hunt is bound to be huge this year.
This modern egg run won't take as long as the olden days because the eggs can be tracked via a smartphone app that will notify a person if they’re near an egg.
The 300 hidden eggs are no normal eggs; Fabergé commissioned artists, designers and architects to turn these eggs into art by painting them or fairing them up in which ever way they saw fit for charity. With artists like Jeff Koons and Julian Schnabel, architects like Zaha Hadid and Morphosis, graphic designer Debbie Millman, fashion designers like Cynthia Rowley and Diane Von Furstenberg, street artists like Dain, Cost and Faust taking part, the Easter egg hunt is bound to be huge this year.
This modern egg run won't take as long as the olden days because the eggs can be tracked via a smartphone app that will notify a person if they’re near an egg.
Trend Themes
1. Artistic Easter Egg Hunts - Elevated forms of Easter egg hunts infused with art and technology, and are using big-name artists and designers to create uniquely-decorated eggs.
2. Charitable Art Exhibitions - Use of art for charity events where artists and designers create exceptional pieces that raise money for charitable causes.
3. Mobile App-enabled Experiences - Integration of mobile technology to enhance real-world experiences by utilizing features such as tracking, notifications, and AR capabilities.
Industry Implications
1. Non-profit Sector - Charities and non-profit organizations can incorporate a unique element to their fundraising strategies by organizing similar events that combine art and fundraising.
2. Art and Design - The use of art and design into different spheres, allowing for artistic expression to become more accessible and visible to a wider audience.
3. Technology - Mobile technology has the potential to disrupt the way people interact with the world and can be integrated into a variety of real-world events and experiences, such as scavenger hunts.
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