Traditionally meat-laden meals are adopted for the masses
Implications - Vegetarian entrees are often seen as less attractive alternatives to their meaty counterparts, but as the number of meatless consumers rises, the number of mainstream, more flavor-conscious options is following suit. Although the shift towards traditional vegetarian fare has included an avoidance of imitation meat, big name brands are re-embracing faux meat in an effort to make the transition from one to the other more organic.
Trend Themes
1. Mainstream Vegetarianism - As more people become vegetarian, the demand for mainstream and organic vegetarian options increases.
2. Healthy Fast Food - Startups are offering healthy fast food options with organic and all natural ingredients and delivery services.
3. Sustainability in Food Production - Companies are looking for ways to reduce carbon footprint and have more sustainable practices in food production.
Industry Implications
1. Food Delivery Services - There is opportunity to create market disruption and capitalize on the increasing demand for healthy and fast food delivery services.
2. Plant-based Meat Alternatives - Investing in research and development for plant-based meat alternatives across the food industry can be a profitable move.
3. Sustainable Food Production - The food industry can benefit from introducing sustainable practices to reduce carbon footprint and respond to consumer demand for environmentally friendly products.
