Animal-free edibles are given an on-the-go overhaul for lifestyle accommodation
Implications - As the vegan population increases in North America, those accustom to prepackaged food and quick service meals are in search of fast nutrition. The rise of delicious, animal-free edibles that are also easily bought/made is filling the need for easy integration (and ultimately, acceleration) of the health-conscious lifestyle.
Trend Themes
1. Rise of Veganism - As the vegan population increases in North America, the need for fast and easy prepackaged vegan meals is rising.
2. Unique Vegetable Snacks - Consumers are seeking unusual vegetable snack options such as brussels sprouts, broccoli, and carrots which provide a comforting crunch without any guilt.
3. Gluten-free And vegan Options - There is a growing demand for products that accommodate changing dietary preferences, such as gluten-free, non-GMO and vegan snacks.
Industry Implications
1. Vegetarian and Vegan Food Products - Companies can capitalize on the rise of veganism by creating prepackaged vegan meals and snacks that cater to busy lifestyles.
2. Health Food Snacks - The popularity of unique vegetable snacks and gluten-free, non-GMO and vegan options presents opportunities for the health food industry.
3. Packaging & Labeling - As more consumers demand unique vegetable snacks and gluten-free, non-GMO and vegan options, there are new opportunities for packaging and labeling in the food industry.
