Drivers turn to mobile technology to track personal performance
Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
Trend Themes
1. Gamification - Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way.
2. Driver Analytics - Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road.
3. Virtual Reality Experiences - Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles.
Industry Implications
1. Mobile App Development - With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps.
2. Automotive Sales and Marketing - By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising.
3. Wearable Technology - With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being.
