The New Vitaminwater Fire and Ice Drinks are Vitamin-Fortified
Michael Hemsworth — March 20, 2019 — Lifestyle
References: vitaminwater & foodbev
The new Vitaminwater Fire and Ice flavors have been unveiled by the Coca-Cola Company as different kinds of refreshments that will offer consumers a distinctly flavorful way to hydrate during or after activity.
The Fire flavor is characterized by a spicy watermelon-lime profile, while the Ice option is made with a blend of cool blueberry-lavender flavors. This will create a tingling sensation and cooling effective, respectively, which will be appreciated by consumers who are looking for a different option for staying hydrated.
Vitaminwater Associate Brand Manger Natalia Suarez spoke on the new flavors saying, "When Vitaminwater first launched in the early-2000s, the brand broke the monotony of bottled water with flavor, color, vitamins and fun. With Vitaminwater Fire and Ice, we continue to excite taste buds with original flavors and unexpected sensory experiences our fans want."
The Fire flavor is characterized by a spicy watermelon-lime profile, while the Ice option is made with a blend of cool blueberry-lavender flavors. This will create a tingling sensation and cooling effective, respectively, which will be appreciated by consumers who are looking for a different option for staying hydrated.
Vitaminwater Associate Brand Manger Natalia Suarez spoke on the new flavors saying, "When Vitaminwater first launched in the early-2000s, the brand broke the monotony of bottled water with flavor, color, vitamins and fun. With Vitaminwater Fire and Ice, we continue to excite taste buds with original flavors and unexpected sensory experiences our fans want."
Trend Themes
1. Flavorful Hydration - The new Vitaminwater Fire and Ice flavors provide consumers with a uniquely flavorful way to stay hydrated.
2. Spicy and Cool Profiles - The Fire flavor offers a spicy watermelon-lime profile, while the Ice flavor provides a cooling blend of blueberry-lavender flavors.
3. Original Sensory Experiences - Vitaminwater continues to excite taste buds with original flavors and unexpected sensory experiences.
Industry Implications
1. Beverage - The beverage industry can explore innovative ways to create flavorful and refreshing hydration options.
2. Health and Wellness - The health and wellness industry can incorporate unique flavor profiles and sensory experiences into their products for added consumer appeal.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of original sensory experiences to create engaging campaigns and product launches.
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