'Cocot' Sets Itself Apart as a High-End Dairy Alternative Brand
Laura McQuarrie — June 7, 2018 — Lifestyle
References: mamba.studio & thedieline
Cocot is a dairy alternative brand that distinguishes itself by offering sophisticated products with chic pots accented with gold foil stamps. Some of the simple plant-based foods offered by the brand include vegan coconut milk yogurts that are enriched with essential oil flavors like lavender.
For the design of the product packaging, Mexico-based Mamba.studio drew inspiration from the spots on a cow. The pared-pack style of the product packaging is paired with a simple logo and a geometric typeface, which contrasts with the rustic nature of the cow-like blotches. Ultimately, the studio describes that the elegant designs it created target "a select audience of vegans who take care of the environment and their health."
While there are plenty of mainstream plant-based foods aiming to capture the attention of the average consumer, there is a world of opportunity within the luxury vegan food segment.
For the design of the product packaging, Mexico-based Mamba.studio drew inspiration from the spots on a cow. The pared-pack style of the product packaging is paired with a simple logo and a geometric typeface, which contrasts with the rustic nature of the cow-like blotches. Ultimately, the studio describes that the elegant designs it created target "a select audience of vegans who take care of the environment and their health."
While there are plenty of mainstream plant-based foods aiming to capture the attention of the average consumer, there is a world of opportunity within the luxury vegan food segment.
Trend Themes
1. Sophisticated Dairy Alternatives - Opportunity to create high-end dairy alternative products with elegant packaging and unique flavors.
2. Plant-based Yogurts with Essential Oil Flavors - Incorporate essential oils into vegan coconut milk yogurts to offer a new and luxurious taste experience.
3. Luxury Vegan Food Segment - Explore the untapped market of luxury vegan food products that cater to a select audience of environmentally-conscious and health-conscious consumers.
Industry Implications
1. Food and Beverage - Develop innovative dairy alternative products within the food and beverage industry that target the luxury vegan food segment.
2. Packaging and Design - Design aesthetically pleasing and sophisticated packaging for dairy alternative products, capitalizing on the growing demand for luxury vegan foods.
3. Wellness and Health - Tap into the wellness industry by offering plant-based foods enriched with essential oils, providing a unique and health-conscious product offering.
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