Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Magazine Extension

Brands typically unrelated to print media turn to magazines

Trend - Brands associated with everything from digital media to car share services are making moves to enter the print media space via curated magazines. These magazines offer a tangible form of interaction with the content, ideas and business models associated with the brands in question.

Insight - Though the social media landscape isn't something consumers aren't going to let go of, it's created a new understanding of print--where magazines are viewed by consumers as novelty creative pieces. Consumers appreciate the tangible aspects of print more now, and can even view them as collectible items.
Workshop Question - Conceptualize a magazine that centers around your brand's business model.
Trend Themes
1. Brand-curated Magazines - Brands across various industries are launching their own print publications that offer a tangible interaction with their content and business models.
2. Print as Creative Novelty - Consumers appreciate the tangible aspects of print and view magazines as creative, collectible pieces.
3. Online Brands Turning to Print - Online brands are expanding their reach and targeting thought leaders by launching print magazines alongside their multi-platform marketing programs.
Industry Implications
1. Food & Beverage - Non-dairy beverage brand Califia Farms launched a magazine that highlights coffee culture and a plant-based lifestyle.
2. Social Media - Facebook launched Grow, a quarterly business magazine for thought leaders, as part of its multi-platform business marketing program.
3. Ride Sharing - Uber launched a quarterly print magazine called Uber Momentum to connect with its drivers.
4. Fashion - Beyoncé's restructuring of Vogue's September 2018 issue highlights a trend towards celebrity-curated magazines.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
48,901 Total Clicks
Date Range:
Apr 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Related Examples

Luxury Cultural Charity Capsules
Luxury Cultural Charity Capsules
Beyoncé and Balmain Join To Assist The United Negro College Fund
play_circle_filledLuxurious Flying Car Concepts
Luxurious Flying Car Concepts
Aston Martin's Volante Vision Features a VTOL Design
Continuous Background Checks
Continuous Background Checks
Continuous Uber Background Checks Ensure Higher Levels of Saftey
Fast Food Delivery Giveaways
Fast Food Delivery Giveaways
McDonald's is Giving Out Free Swag on McDelivery Day
Recreated Concert Apparel
Recreated Concert Apparel
The Beyoncé x Balmain Collab Offers Ready-to-Wear Coachella Looks
Retrofit Autonomous Vehicles
Retrofit Autonomous Vehicles
The Siemens Mustang Will Compete at the Goodwood Festival of Speed
Rideshare Scooter Partnerships
Rideshare Scooter Partnerships
Uber Has Partnered with Lime Bikes to Offer Scooter Rentals
Low-Fare Ridesharing Options
Low-Fare Ridesharing Options
A New Uber Low-Fare Option is Being Tested Internally
Electric Vehicle Pilot Projects
Electric Vehicle Pilot Projects
The Uber Electric Car Project Incentives Electric Vehicle Usage
Consolidated Scuba Diving Platforms
Consolidated Scuba Diving Platforms
The 'Planet Deepblu' Platform Offers Enhanced Booking Services
Lightweight Rideshare Apps
Lightweight Rideshare Apps
'Uber Lite' is Data-Conservative and Only Five Megabytes
Multi-Sport-Inspired Activewear
Multi-Sport-Inspired Activewear
Ivy Park SS18 Draws Inspiration from Football, Baseball & Cycling
Business Travel Magazines
Business Travel Magazines
National Geographic and The Wall Street Journal Created 'Far & Away'
Uplifting Website Magazines
Uplifting Website Magazines
HelloGiggles Magazine is a Tangible Version of the Online Community
Customized Luxurious Bags
Customized Luxurious Bags
Virgil Abloh Decks Out Beyoncé with a Custom Jeff Koons X Louis Vuitton
Offline Digital Magazines
Offline Digital Magazines
The Disconnect Can Only Be Accessed When Your Wi-Fi is Turned Off
Celebrity-Endorsed Empowering Activewear
Celebrity-Endorsed Empowering Activewear
IVY PARK by Beyonce Encourages You to Be Active in Style
play_circle_filledGlossy Illuminating Eyeshadows
Glossy Illuminating Eyeshadows
The Shimmering Shades of Glossier 'Lidstar' Can Be Mixed & Matched
Design-Focused Sports Magazines
Design-Focused Sports Magazines
Franchise is an Artistic Sports Magazine for Millennials
Wage Gap Magazines
Wage Gap Magazines
Maclean’s Magazine is Asking Men to Pay More for Its Latest Issue
Football-Focused Gen Z Magazines
Football-Focused Gen Z Magazines
'GOAL!' is a Football Magazine for Kids Ages Seven to 11
Singer-Branded Holiday Merchandise
Singer-Branded Holiday Merchandise
The Beyoncé Holiday Collection Features Apparel and Decor
Modern Cannabis Magazines
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
Female Empowerment Print Magazines
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
Mattress Brand Magazines
Mattress Brand Magazines
Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
Mental Health Magazines
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
Multi-Sensory Magazines
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
Minimalist Celebrity Fitness Apparel
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
Analog Photography Magazines
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
Travel Community Magazines
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
Sparking Unexpected Ideas
Sparking Unexpected Ideas
Senior Art Director at Geometry Global, Veselina Angelova