HelloGiggles Magazine is a Tangible Version of the Online Community
Laura McQuarrie — April 20, 2018 — Pop Culture
References: adweek & hellogiggles
HelloGiggles was originally launched in 2011 as a positive online community targeted at Millennial women and as of 2018, HelloGiggles Magazine is being introduced as a tangible print publication.
The first edition of the digital brand's magazine recently launched to select People subscribers between the ages of 18 and 39. Within the pages of the magazine, readers will find everything from essays and author recommendations to tear-out inspirational quotes and even crossword puzzles with a feminist twist, as well as other fun and nostalgic activities.
While many publications have been forced to go out of print and share digital-only content, many digital brands are finding success by targeting consumers in an unexpected way with tangible magazines.
The first edition of the digital brand's magazine recently launched to select People subscribers between the ages of 18 and 39. Within the pages of the magazine, readers will find everything from essays and author recommendations to tear-out inspirational quotes and even crossword puzzles with a feminist twist, as well as other fun and nostalgic activities.
While many publications have been forced to go out of print and share digital-only content, many digital brands are finding success by targeting consumers in an unexpected way with tangible magazines.
Trend Themes
1. Print Revival - The introduction of HelloGiggles Magazine demonstrates the resurgence of print publications as a way for digital brands to connect with consumers in a tangible and engaging way.
2. Targeted Tangibility - Digital brands, like HelloGiggles, are tapping into the power of targeting specific demographics through print magazines, offering a unique and personalized experience for readers.
3. Digital-to-physical Transition - The launch of HelloGiggles Magazine highlights the trend of online platforms expanding their reach by transitioning from digital-only content to physical magazines, providing a holistic and multi-sensory experience.
Industry Implications
1. Digital Publishing - The digital publishing industry has an opportunity to explore the revival of print magazines as a new channel for content distribution and audience engagement.
2. Women's Lifestyle - The women's lifestyle industry can leverage the targeted tangibility trend by creating print publications that cater to specific demographics, creating a more intimate and personalized connection with readers.
3. Media and Entertainment - The media and entertainment industry can capitalize on the digital-to-physical transition trend by creating tangible versions of popular online platforms, offering consumers a new way to interact with their favorite content.
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