The New Ivy Park Collection from Beyoncé Features Clean Looks
Riley von Niessen — June 22, 2017 — Pop Culture
References: us.topshop & hypebae
A new Ivy Park collection was recently launched for the Pre-Fall season of 2017. The collection is supported with a lookbook that shows how some of the different styles can be paired together, with both fashionable athleisure looks spotlighted, in addition to more function-focused ensembles that are perfect to hit the gym in.
As the activewear brand that was co-founded by Beyoncé was first introduced in the spring of 2016, the new Ivy Park 2017 collection marks its second release so far. Like the first collection, the pre-Fall one is full of subdued colorways that enable it to be mix and matched with ease. Consumers can access the new Ivy Park collection from retailers like Topshop.
As the activewear brand that was co-founded by Beyoncé was first introduced in the spring of 2016, the new Ivy Park 2017 collection marks its second release so far. Like the first collection, the pre-Fall one is full of subdued colorways that enable it to be mix and matched with ease. Consumers can access the new Ivy Park collection from retailers like Topshop.
Trend Themes
1. Minimalist Fitness Apparel - Opportunity to create more fashion-forward activewear that is both functional and aesthetically pleasing.
2. Celebrity Lifestyle Brands - Opportunity for creating a successful brand in the fitness industry through leveraging celebrity and personal branding.
3. Athleisure Trend - Opportunity for integrating style with comfort in the fashion industry.
Industry Implications
1. Fashion Industry - Opportunity to incorporate functional activewear into traditional fashion retail outlets.
2. Fitness Industry - Opportunity to improve existing activewear with quality materials and fashionable designs.
3. Celebrity Endorsement Industry - Opportunity to collaborate with celebrities to create successful lifestyle brands in the fitness industry.
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